Stop Guessing.
Start Building.
Personal finance is an overlooked part of wellbeing. We don’t study it in school, and we don’t learn it at mindfulness retreats, yet our finances influence every decision we make, from our daily stress levels to our long-term freedom.
Your ability to meet personal goals and live a life of happiness is tied directly to your financial situation. To truly choose your own path, you don't need generic advice or the latest "hot tip"; you need a personalized blueprint to make conscious, informed decisions.
For expats, this is especially critical, as navigating cross-border taxation, multiple currencies, and international investment options adds a layer of complexity that most country-specific advice ignores.
I help expats all over the world move from "financial fog" to confidently building sound financial systems. Together, we answer the questions that keep you up at night: Am I saving enough? Will I ever be able to stop working? How do I handle currency risk? We establish the foundations today so you can focus on the important things—your people, your purpose, and your adventures—instead of worrying about money.
From the blog:
Financial Foundations
Your 3-Month Roadmap to Clarity
A structured, fee-only coaching partnership designed to clarify your path to financial freedom and systematically manage your finances so you can focus on building the life of your dreams.
Step 1: Gathering Data
During our first hour long session together, we'll do a complete audit of your current financial picture. We'll discuss your goals & timeline, look for opportunities for optimization, and establish your personalized next steps.
Step 2: Building Systems
During the following four half hour sessions we will build your financial toolkit, look at projections, and action your next steps, one at a time, with a focus on building your knowledge base and skill set to equip you for long term success
Step 3: Long Term Strategy
In our final hour long session we will look at your timeline to FI, review your questions, and clarify your financial plan. You'll receive a written summary to guide you going forward, but the best part is that your plan will already be in action!
What's Included
Financial Foundations is a 3-month partnership tailored to your specific expat journey. The investment for the full 3-month package is €950. No commissions, no hidden product sales. Just fee-only coaching.
Not sure if this is the right fit for your situation? Let’s chat for 15 minutes to see how I can help you reach your goals:
Guiding Principles
Choose Your Own Finance supports expats through data-driven personal finance education. Our kind, accepting, individualized approach helps our clients to build confidence in choosing their own path to financial freedom and security.
Choose Your Own finance is a fee-only financial coaching service based on a transparent fee-for-service pricing structure; we do not sell financial products and we will never accept commissions or kick backs.
Radical Acceptance
Self-compassion is the only sustainable foundation for change. You are where you are because you did what you could with the tools you had at the time. We notice, we accept, and then we move forward with a focus on your future growth rather than past mistakes.
Scientific Grounding
I use evidence-based principles to help you make informed decisions. If you don’t have clear data on your own financial situation, it is difficult to build a realistic timeline. I bring your numbers into focus to ensure your path to financial independence is grounded in reality.
Solid Pedagogy
Your situation is unique, and as an educator, I know that one-size-fits-all advice rarely works. I don’t just hand you a plan; I facilitate a process where you define and adjust your own path. My goal is to teach you the skills and systems you need so that you can manage your money with confidence.
About Blair
Founder and FI Coach
I am a former middle school science teacher turned financial coach and a current board member of SimplyFI.org. Everything I know about finance I learned the old fashioned way, by making mistakes then learning from them (plus a lot of reading) and eventually mastering the systems that lead to financial freedom.
As a Bogleheads style investor and FIRE enthusiast, I am passionate about helping others skip the expensive mistakes and go straight to designing the life they want. My background in education is my greatest asset as a coach; I don't just tell you how to "manage money," I teach you the logic and the systems behind wealth-building.
Whether I’m giving public talks on personal finance or working one-on-one with expats, my mission is the same: to help you find your own path to financial independence so you can stop worrying about money and start living your life. My story and insights have been featured in the National newspaper in the UAE and I continue to advocate for fee-only, commission-free financial literacy worldwide.
"An inconvenience is only an adventure wrongly considered."
G. K. Chesterton